What is SEO?


Search engine optimization (SEO)
 is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via "natural" or un-paid ("organic" or "algorithmic").

SEO is creative and it's technical. It's logical, parasitic and opportunistic. The aim of seo is to maximise targeted types of valuable traffic to a website from search engines by improving the visibility of said website in Google organic or unpaid SERPS. Traditionally, this has meant aiming for no1, or top ten positions in Google but SEO has evolved and now a SEO needs to be more a marketer than just a tech geek. A seo needs to be concerned, not just with high positions in Google for relevant keywords, but with analysing competition, traffic and analytics, and converting traffic to leads and sales. I like to draw a line between SEO and Linkbuilding. One (SEO) is on-page (on-site), the other, off-site (Linkbuilding).                                                                

SEO is the process and practice of optimizing your website so that it ranks well in search results. When someone types a word or phrase into search engines (like Google) looking for your product, you want to appear on the first or second page of the search results. 

SEO : In simple words !!

ABC's of SEO

I get this question all the time from clients and people I work with. "what exactly is SEO, why do I need it and how does it work. More importantly, what specifically do I need to do about SEO?"
Well, let me explain it in very simple and easy to understand language so you can incorporate the right SEO strategy online for your business that will help you authentically build your list and get more clients.

What is Search Engine Optimization (SEO)?
Simply put, SEO is the process of optimizing your website by improving the internal (behind-the-scenes web techy stuff) and the external (web content, pages, images, etc.) setup in order to increase traffic to your site from search engines like Google.

Why does my website need SEO?

How to use Google AdWords Tool

How to use Google AdWords Tool

If you write articles doing keyword research with Google Adwords can help you make extra money. By using Google Adwords keyword tool you can increase search engine results for your page rank when people search for the topic your article, website, or blog is about. You can also make money by finding out which keywords have the highest pay per click value. There are a couple of ways to use Google Adwords to make money.

1.Do a Google search for Adwords keyword tool. Using the keyword tool is free and there is no registration required. Type a keyword or phrase in the indicated box. Then type in the code and click on the search for keywords button.

2.A list of keywords will appear go to the "choose columns to display box" and select "show estimated Avg CPC". This will add a column to the keywords showing how much money you can make using that keyword.

3.Then look at the "local search volume" and "global search volume" to see how many people search for that word. Then find the highest pay per click, search volume keywords, and use them in your article, website, or blog and you will get more views and money. For additional keyword tool look at resources below:

Social Media Vs SEO

                             How Social Media has Changed SEO ?  


Social media websites have spread like wildfire over the past couple of years. Today, so many people spend more time on Facebook, Twitter or some other social network than any other website.Aside from connecting people, social networks also provide advertising opportunities. Take Facebook, for example. What do you do when you come across a website with half a billion active users? Develop Facebook Web promotion strategies and use the website as a marketing tool, of course.It's not surprising to find so many businesses utilizing Facebook Web promotion these days.

In fact, lots of businesses have an FB page as their second homepage. So, the challenge here is how to use social media SEO to your business' advantage.


8 SEO Myths Debunked

8 SEO Myths Debunked : 

One of my favorite pastimes is debunking SEO myths – and there are many! I could probably come up with 100 SEO-related ideas or actions that people think are helpful, but which in reality won't provide them with more targeted traffĂ­c to their websites.
Here are some of the more prevalent myths I hear and see bandied about in SEO articles, at SEO conferences, in SEO blogs and on SEO forums:


1: You Need Special Search Engine Pages:
While it's not as prevalent as it used to be, we still get calls from companies who want us to create some sort of "SEO landing pages." While landing pages often make sense for paid search campaigns such as Google AdWords, they're unnecessary for organic SEO campaigns. Well, I shouldn't say that they're unnecessary – it's just that your SEO landing pages shouldn't be something outside of your site. They should already exist as an integral part of it. If those aren't currently bringing you search engine traffic, it doesn't mean you need to add new pages, it means you have to optimize your existing ones better.

2: You Need to Optimize for Just One Keyword Phrase Per Page:

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