SEO : In simple words !!
ABC's
of SEO
I get
this question all the time from clients and people I work with. "what
exactly is SEO, why do I need it and how does it work. More
importantly, what specifically do I need to do about SEO?"
Well,
let me explain it in very simple and easy to understand language so
you can incorporate the right SEO strategy online for your business
that will help you authentically build your list and get more
clients.
What
is Search Engine Optimization (SEO)?
Simply
put, SEO is the process of optimizing your website by improving the
internal (behind-the-scenes web techy stuff) and the external (web
content, pages, images, etc.) setup in order to increase traffic to
your site from search engines like Google.
Why
does my website need SEO?
The
big commercial search engines - Google, Bing, AOL and Yahoo, drive a
lot of web traffic. If your site cannot be easily found by search
engines or your content cannot be put into their database, you miss
out on an incredible opportunity available to websites who appear in
the search engine results for the keywords you want to be associated
with. As a result, less people who want to have what you have will be
visiting your site. Whether your site provides content, services,
products, or information, search engines are a primary method of
navigation for almost all people online.
How
does SEO work?
Search
queries, the words that users type into the search box which contain
terms and phrases best suited to your site, carry huge value. These
"keywords" dictate what sites the search engines deem
worthy of appearing in the results. To do that, search engines really
have four main functions - crawling, building an index, determining
relevancy & rankings and providing results. Crawling and
indexing the zillions of documents, pages, files, news, videos and
media on the Internet - and - providing answers to user search
queries, through lists of relevant sites / pages via search results
and rankings.
What
do I do about SEO?
It
comes down to doing what I call the ABC's of SEO.
A is
for Architecture
The
architecture of your site is critical for SEO success. And, I don't
mean having tons of funky widgets and menu options on your site with
flashy design or cool features. Your site needs to have the right
framework - like a solid design and well-implemented architecture
(i.e. like a house) to support the content and links within the site.
Think
of the site like a house where the rooms, stairs and other internal
parts of the house require a solid foundation - floors, walls,
wiring, mechanics, etc. Without a solid internal architecture, the
house (i.e. your site) won't support it. Equally as important is the
external architecture of the house to support the roof, siding,
doors, windows, etc. The architecture matters on both the inside and
outside.
B is
for Back links
The
more your site and individual pages are referenced by other sites -
the more "back links" you have and the more the search
engines will favor your site. It's basically like other sites giving
your site the "thumbs up" indicating they recommend or
endorse your site.
One of
the best ways to get back links is by submitting your articles to
article directory sites. As a result, the search engines will
"listen" to their recommendations based on the articles
submitted on their site and linking back to your site and content.
(Tip - always have a call to action at the end of your article to
refer people back to your site so they can opt-in to your list!)
C is
for Content
Any
site won't really amount for much in terms of SEO unless it provides
good content. The content has to be keyword "rich" for the
search terms you want to appear for and be extremely relevant and
valuable for your visitors. Be sure to include the keyword terms and
phrases in your content that would be relevant and valuable for your
visitors.
For
example, if you portray your site to be all about "skiing"
in terms of the URL, site name and page names, etc. and you only talk
about "underwater basket weaving" and nothing about skiing,
people will click on your site and then click away. This tells the
search engines your site is not providing useful content or relevant
information for what it portrays to be providing. You have to provide
high-content and high-value information using very useful and
authentic content.
Follow
these ABC's of SEO and you'll be on your way to improving the
rankings of your site in the search engines and as a result -
improving your authentic online marketing to build your list and get
more clients!
Source
: internet
~HVBARI~
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About Me
- HITENDRA V BARI
- MY NAME IS HITENDRA V BARI. Masters in Physics and then working as a Digital Marketing Manager (SEO, SEM, SMM and Research analyst). I'm regular , parttime blogger like to blogs on various trending, on going topics but in different way. One of my biggest dream is that to give speech on stage, with a lakhs of people viewing me live around the world.
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