How to use Google AdWords Tool
If you write articles doing keyword research with Google Adwords can help you make extra money. By using Google Adwords keyword tool you can increase search engine results for your page rank when people search for the topic your article, website, or blog is about. You can also make money by finding out which keywords have the highest pay per click value. There are a couple of ways to use Google Adwords to make money.
1.Do a
Google search for Adwords keyword tool. Using the keyword tool is
free and there is no registration required. Type a keyword or phrase
in the indicated box. Then type in the code and click on the search
for keywords button.
2.A
list of keywords will appear go to the "choose columns to
display box" and select "show estimated Avg CPC". This
will add a column to the keywords showing how much money you can make
using that keyword.
3.Then
look at the "local search volume" and "global search
volume" to see how many people search for that word. Then find
the highest pay per click, search volume keywords, and use them in
your article, website, or blog and you will get more views and money.
For additional keyword tool look at resources below:
You must use a keyword tool, like Google Adwords Keyword Tool, in order to find the right keywords to use when writing your article. It can make all the difference in the amount and quality of the visitors you receive to view your article. I am going to take you through a step-by-step process, that I actually used, to research one of my articles using the Google Adword Keyword Tool
1.
Open another tab on your browser and go to Google Adwords Keyword
Tool, the link is in resources below. You will be reading this
article and following these instructions on the Google Adword Keyword
Tool on the other tab.
2.
Conduct a search for keywords having to do with "How to make
Website". Type in the words "How to make Website" in
the Keyword Box. Enter the security word (you will have to do this
occasionally if your session times out). Click on "Get Keyword
Ideas"
3.
Look at the first item in the table that appears. It is the words
"How to make Website", in the first column. The second
column shows the amount of advertisers competition for those words.
The third column has that month's search volume. The fourth column is
the Average search volume for a 12 month period. That means that
XX,XXX people are looking for those words every month. That's a
pretty good number
4.
Learn a trick that will help you earn more when those visitors come
to view your article. Your ads need to be appropriate to the content
of your article. You want ads that pay the best price for the
keywords you are using. To determing that, go to that little box
above the table that says "Choose Columns to Display" Click
on the arrow and it will show you a list of columns that can also be
included on your table.
5.CLICK
ON "Show Estimated Avg CPC". That will bring up a column
that shows money amounts. CPC is Cost Per Click. That is the amount
of money an advertiser is paying for those keywords. Think of it as
renting space on your article page for advertising. See the number
that came up with my search words? Example: The advertisers are only
paying 0.05$0 per click. That's terrible. I don't want that! I want a
higher paying CPC. What can I do?
6.
Find related words. Looking down the list of other suggested keywords
and phrases, you will see that none of them are paying very well.
Let's think of other words to use that would mean the same thing as "
Website". Let's try, "Say You're creating a site" Put
"create a best website" in the keyword search box and click
"Get Keyword Ideas". What comes up now? Nothing for my
exact words, but look below at "Additional Keywords to
Consider". Wow, some of those are paying much better. How can I
adjust my keywords to take advantage of those higher paying ads?
7.
Click on the Heading of the column "Estimated Avg CPC". It
will order everything from lowest paid to highest paid. Click on it
again and it will reverse the order.
8.
Analyze the words. Since the words "create a best website"
didn't work good, but best website seems to be a good word, Let's try
a new keyword search. Type in "Create a best website", and
do a new search. BINGO! The CPC still isn't great money, but it's
better AND it has more searchers. There is debate about what volume
of searchers is optimal. Many believe that the lower the volume, the
more targeted your audience is, and the better that is for you. Since
I first wrote this article, I tend to be in that crowd. Larger search
volume usually means that your article will get lost in millions of
other pages on the web that cover that same subject. I go for search
volumes which are intermeditate.
And
you are done... !!
Remember
: Consider Advertiser competition. If the competition for
your chosen keyword phrase is high, your ads should stay relevant all
the time. If the competition is low, that you may find weird ads on
your page at the end of the month, quarter, or year. Advertisers
often budget and put an automatic stop when they have reached their
stop point. Those ads will drop off of the page and may be replaced
with completely unrelated ads that don't help you at all.
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About Me
- HITENDRA V BARI
- MY NAME IS HITENDRA V BARI. Masters in Physics and then working as a Digital Marketing Manager (SEO, SEM, SMM and Research analyst). I'm regular , parttime blogger like to blogs on various trending, on going topics but in different way. One of my biggest dream is that to give speech on stage, with a lakhs of people viewing me live around the world.
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1 comments:
Good information.
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