Interlinking is a crucial aspect of any website, especially for ecommerce websites. It helps improve the navigation and user experience for your website visitors and can also help improve your website’s search engine optimization (SEO)1. Here are some ideas for interlinking on ecommerce sites:

Brand Landing Pages: Create a brand landing page to link to multiple categories, specifically with brand keywords in the links2.

Related Items: When a visitor is on a product details page, display related products2.

View Products from This Brand: This can be an effective way to keep users engaged with a specific brand2.

Featured Items: Highlighting featured items can draw attention to specific products2.

Create a Blog or Articles: These can provide valuable information to customers and offer numerous opportunities for internal linking2.

Create Buying Guides: Buying guides can help customers make decisions and provide opportunities for internal linking2.

Remember, the best strategies for link building are about finding ways to make the relationship more reciprocal. You want other websites to want to link to you because there’s something in it for them or their readers3. For example, you can guest post on relevant websites or create content partnerships with relevant sites3.

These are just a few ideas. The specific strategy would depend on the nature of your ecommerce site and the products you offer. It’s always a good idea to experiment with different strategies and see what works best for your site132.