Pogo sticking in SEO - A brief explanation

 


Pogo sticking in SEO refers to the phenomenon where a user clicks on a search result, visits a webpage, then quickly returns to the search results and clicks on a different result. This behavior indicates to search engines that the initial result did not satisfy the user's query, potentially signaling that the webpage wasn't relevant, engaging, or informative enough.

Here's a breakdown of the process:

1. **User Conducts Search**: A user enters a search query into a search engine.

2. **Clicks on a Result**: The user clicks on a search result that appears to be relevant to their query.

3. **Quick Return to Search Results**: After landing on the webpage, the user quickly returns to the search results page without engaging with the content.

4. **Clicks on Another Result**: The user then clicks on a different search result.

Pogo sticking can have implications for SEO because search engines like Google may interpret it as a signal that the webpage didn't effectively meet the user's needs. As a result, the search engine might adjust the ranking of the webpage accordingly, potentially lowering its position in future search results for similar queries.

To mitigate pogo sticking and improve SEO performance, webmasters and SEO practitioners should focus on creating high-quality, relevant content that meets users' needs and provides a positive user experience. This includes optimizing page titles, meta descriptions, and content to accurately reflect the page's topic and provide valuable information to visitors. Additionally, improving website speed, navigation, and overall usability can help reduce bounce rates and encourage users to spend more time engaging with the content.

Special characters to avoid in SEO friendly urls

 


When creating URLs, it's important to avoid special characters that have specific meanings or reserved purposes within the URL structure. Here are some special characters that are generally avoided or should be encoded in URLs:

Space: Use %20 or + to represent spaces in URLs.

&: Use %26 to represent the ampersand character.

?: Use %3F to represent the question mark character.

=: Use %3D to represent the equal sign character.

#: Use %23 to represent the hash or pound sign character.

**/ and **: These are used as delimiters in URLs, so avoid them or use them carefully depending on the context.

@: Used for authentication in URLs, so it should be used with caution.

$, +, ,, ;, =, ?, :, |, [, ]: These characters can have specific meanings in certain contexts and should be used cautiously or encoded if necessary.

%: As mentioned earlier, % is used for URL encoding, so if you need to include a literal % in your URL, you should encode it as %25.

< and >: These characters are used for HTML tags and can cause parsing issues if included directly in a URL. It's better to avoid them or encode them as %3C (for <) and %3E (for >).

**** (backtick): Although it's not commonly used in URLs, if included, it should be encoded as %60`.

" (quotation mark) and ' (apostrophe): These characters can be misinterpreted and cause issues, so it's recommended to avoid them or encode them as %22 (for "), and %27 (for ').

{ and }: These are used for special constructs in some URL formats and should be encoded as %7B (for {) and %7D (for }).

| (pipe): It's used as a separator in some contexts and should be encoded as %7C.

^, ~, [, ]: These characters are used in certain contexts (such as regular expressions) and should be used cautiously or encoded if needed.

****: This is used as an escape character in many programming languages and systems, so it's best to avoid using it directly in URLs.

Overall, when constructing URLs, it's important to consider the context and potential interactions with different systems and parsers. Encoding special characters using percent-encoding (also known as URL encoding) ensures that they are correctly interpreted by web browsers and servers.

It's generally recommended to stick to alphanumeric characters (a-z, A-Z, 0-9) along with - and _ for creating SEO-friendly and easily readable URLs. When in doubt, it's best to URL encode special characters to ensure compatibility and avoid conflicts with the URL structure.



Difference between ccTLDs and gTLDs



When planning to expand a global site, whether to use country code top-level domains (ccTLDs), subdirectories with generic top-level domains (gTLDs), or subfolders with gTLDs depends on various factors including your business goals, target audience, content strategy, and technical capabilities. Each approach has its own advantages and considerations:


1. ccTLDs (Country Code Top-Level Domains):

   - Advantages:

     - Indicates relevance to a specific country or region, which can improve local SEO and user trust.

     - May be easier to remember for local users.

     - Allows for separate branding and marketing strategies tailored to each country or region.

   - Considerations:

     - Requires separate domain registration, hosting, and potentially separate website management.

     - Can be more expensive and complex to maintain, especially if you have a large number of country-specific sites.

     - May dilute overall domain authority as each ccTLD is treated as a separate entity by search engines.


2. Subdirectories with gTLDs (Generic Top-Level Domains):

   - Advantages:

     - Maintains all content under a single domain, potentially consolidating domain authority and improving SEO for the main domain.

     - Simplifies website management as all content is hosted under one domain.

     - Allows for centralized branding and marketing efforts.

   - Considerations:

     - May not signal local relevance to search engines as strongly as ccTLDs.

     - Requires a robust internationalization strategy to ensure content is tailored to each target audience.

     - May require more effort to implement hreflang tags and manage international SEO.


3. Subfolders with gTLDs:

   - Advantages:

     - Similar to subdirectories with gTLDs, maintains all content under a single domain, potentially consolidating domain authority and improving SEO for the main domain.

     - Simplifies website management.

     - Allows for centralized branding and marketing efforts.

   - Considerations:

     - Similar considerations as subdirectories with gTLDs, including the need for a robust internationalization strategy.


In summary, if your primary goal is to establish a strong local presence with distinct branding and SEO benefits for each country or region, ccTLDs may be the best option. However, if you prioritize centralized management, cost-efficiency, and maintaining overall domain authority, subdirectories or subfolders with gTLDs could be preferable. Ultimately, the best approach depends on your specific business needs, resources, and long-term objectives.


Here's one example for each approach:


1. ccTLD (Country Code Top-Level Domain):

   - Example: Let's say a company named "Example Corp" is expanding its global presence and wants to establish a strong presence in the United Kingdom. They might register the domain "example.co.uk" to specifically target users in the UK. This ccTLD indicates to users and search engines that the website is tailored for the UK audience, potentially improving local SEO and user trust.


2. Subdirectories with gTLDs (Generic Top-Level Domains):

   - Example: Continuing with "Example Corp," if they choose to use subdirectories with gTLDs, they might structure their URLs as follows:

     - Main domain: example.com

     - Subdirectory for UK users: example.com/uk/

     - Subdirectory for Germany users: example.com/de/

     - Subdirectory for France users: example.com/fr/

   This approach keeps all content under a single domain (example.com) while allowing for country-specific content organization and potentially consolidating domain authority.


3. Subfolders with gTLDs:

   - Example: Again using "Example Corp," if they opt for subfolders with gTLDs, they might structure their URLs similarly to the subdirectories example, but with separate gTLDs for each subfolder:

     - Main domain: example.com

     - Subfolder with gTLD for UK users: example.com/uk/

     - Subfolder with gTLD for Germany users: example.com/de/

     - Subfolder with gTLD for France users: example.com/fr/

   This approach also keeps all content under a single domain (example.com) but uses separate gTLDs for each country-specific subfolder, potentially providing additional branding opportunities and clarity for users. 

To Check Google Indexation for bulk urls via API



Are you looking to ensure that your website's URLs are being properly indexed by Google? 

Here's a quick guide on how to check the indexation status for multiple URLs at once!

In this article, we explore the process of using the Google Indexing API to submit URLs for indexing in bulk. By leveraging this powerful tool, you can efficiently monitor and manage the indexation status of your website's content.

Don't miss out on this valuable resource! Whether you're a website owner, developer, or SEO professional, mastering the art of Google indexation is crucial for maximizing your online visibility and driving organic traffic.



To check if a page is indexed in Google using the Google Search Console API, you can follow these general steps:

Set up Google Search Console: Make sure you have access to Google Search Console and have added the website whose pages you want to check.

1. Set up Google API credentials:

Go to the Google Cloud Console. https://console.cloud.google.com/welcome

Create a new project or select an existing one.

Enable the "Search Console API" for your project. https://console.cloud.google.com/marketplace/product/google/searchconsole.googleapis.com

Click on Manage Api

Create Service Account for your site, from manage service account tab

Make it as owner in role

Go to detail, copy email address

Make this email id as onwer in your site GSC account.

Go to Key tab

Add key > Create New Key > Json

Create credentials for a service account and download the JSON file containing the key and save it in desktop.

Install Google API Client Library: Install the Google API Client Library for your programming language of choice (e.g., Python, JavaScript).

2. Install Python latest version

Open command prompt

Type cd desktop enter


3. Install the Google API Python client library using the following command:

pip install --upgrade google-api-python-client google-auth-httplib2 google-auth-oauthlib

Query the Index Status: Once authenticated, you can use the Search Console API's urlTestingTools resource to check if pages are indexed. 

Specifically, you'll use the inspect method to check the index status of individual URLs.

Bulk Processing: To check multiple URLs in bulk, you'll need to loop through your list of URLs and make a request for each one to check its index status.

Here's a simplified Python example using the google-auth and google-auth-oauthlib libraries for authentication and the googleapiclient library for making requests to the Google Search Console API:

4. Copy below code in notepad, Replace 'path/to/credentials.json' with the path to your downloaded JSON key file, remove double inverted comma and change back slash with forward slash.
Insert list of urls in "urls_to_check = [" with the list of URLs you want to check in the code. Replace your website url : siteUrl= :


from google.oauth2 import service_account

from googleapiclient.discovery import build

from googlesearch import search


# Set up authentication for Google Search Console API

SCOPES = ['https://www.googleapis.com/auth/webmasters']

SERVICE_ACCOUNT_FILE = 'C:/Users/10151977/Desktop/hvbari-1a188aca4fe2.json'

credentials = service_account.Credentials.from_service_account_file(

    SERVICE_ACCOUNT_FILE, scopes=SCOPES)


# Build the Search Console service

service = build('searchconsole', 'v1', credentials=credentials)


def check_index_status(url):

    try:

        request = {

            'startDate': '2000-01-01',

            'endDate': '2024-02-06',

            'dimensions': ['page'],

            'dimensionFilterGroups': [{

                'filters': [{

                    'dimension': 'page',

                    'operator': 'equals',

                    'expression': url

                }]

            }]

        }

        response = service.searchanalytics().query(siteUrl='https://hbari.blogspot.com', body=request).execute()

if 'rows' in response:

            return True

        else:

            return False

    except Exception as e:

        print(f"Error checking index status for URL {url} using API: {str(e)}")

        return None


def check_index_status_search(url):

    try:

        search_results = list(search(url, num=1, stop=1, pause=2))

        if search_results and url in search_results[0]:

            return True

        else:

            return False

    except Exception as e:

        print(f"Error checking index status for URL {url} using search: {str(e)}")

        return None


def check_index_status(url):

    indexed_api = check_index_status_api(service, url)  # Pass 'service' object as argument

    indexed_search = check_index_status_search(url)

    if indexed_api is not None and indexed_search is not None:

        return indexed_api or indexed_search

    else:

        return None


# List of URLs to check

urls_to_check = [

  'https://hbari.blogspot.com/2005/10/seo-point-of-view-mistakes-to-be.html',

  'https://hbari.blogspot.com/',

'https://hbari.blogspot.com/2023/07/',

'https://hbari.blogspot.com/2010/03/your-blood-group.html',

'https://hbari.blogspot.com/2023/02/Best-SEO-strategy-2023.html',

'https://hbari.blogspot.com/2010/03/accu-pressure-on-your-hand-and-leg.html',

'https://hbari.blogspot.com/2009/10/2-bit-defender-antivirus-2009.html',

'https://hbari.blogspot.com/2009/10/5-norton-internet-security-2009.html',

'https://hbari.blogspot.com/2009/10/9avast-professional-edition.html',

'https://hbari.blogspot.com/2009/10/avg-internet-security-2009.html',




    # Add more URLs here

]


# Check index status for each URL

for url in urls_to_check:

    index_status = check_index_status(url)

    if index_status is not None:

        print(f"URL: {url}, Indexed: {index_status}")

    else:

        print(f"URL: {url}, Unable to determine index status")


5. Run the Script: Save the above script with a .py extension (e.g., hvbari_indexation.py).

Open your terminal or command prompt, navigate to the directory where the file is saved, and run the script using Python: hvbari_indexation.py


Indexation of urls in bulk via API with XML Sitemap

 



Indexation via API of urls in bulk using existing Sitemap:

The Indexing API empowers site owners to promptly inform Google about page additions or removals, facilitating timely crawls for enhanced user traffic quality. Staying ahead of competitors is crucial, ensuring your site is crawled and ranked promptly, especially for time-sensitive, competitive content.

While Google initially suggests the Indexing API solely for JobPosting or BroadcastEvent embedded in VideoObject websites, our tests revealed its effectiveness across various website types.

Below are the steps to submit URLs from sitemaps for indexing.


1. Set up Google API credentials:

Go to the Google Cloud Console. https://console.cloud.google.com/welcome

Create a new project or select an existing one.

Enable the "Search Console API" for your project. https://console.cloud.google.com/marketplace/product/google/searchconsole.googleapis.com

Click on Manage Api

Create Service Account for your site, from manage service account tab

Make it as owner in role

Go to detail, copy email address

Make this email id as onwer in your site GSC account.

Go to Key tab

Add key > Create New Key > Json

Create credentials for a service account and download the JSON file containing the key and save it in desktop.


2. Install Python latest version

Open command prompt

Type cd desktop enter

3. Install the Google API Python client library using the following command:

pip install --upgrade google-api-python-client google-auth-httplib2 google-auth-oauthlib


4. Execution of code:
Copy below code in notepad. Replace 'path/to/credentials.json' with the path to your downloaded JSON key file, remove double inverted comma and change back slash with fwd slash, # Replace 'your_website_url' with your actual website URL:

import json

from google.oauth2 import service_account

from googleapiclient.discovery import build

from googleapiclient.errors import HttpError


# Replace 'path/to/credentials.json' with the path to your downloaded JSON key file

credentials_path = 'path/to/credentials.json'


# Authenticate using the service account credentials

credentials = service_account.Credentials.from_service_account_file(

    credentials_path,

    scopes=['https://www.googleapis.com/auth/webmasters']

)


try:

    # Create a Search Console service

    search_console_service = build('webmasters', 'v3', credentials=credentials)


    # Replace 'your_website_url' with your actual website URL

    website_url = 'your_website_url'


    # Get a list of all the sitemaps for the specified site

    sitemap_list = search_console_service.sitemaps().list(siteUrl=website_url).execute()


    # Loop through each sitemap and submit all URLs for indexing

    for sitemap in sitemap_list.get('sitemap', []):

        sitemap_url = sitemap['path']


        # Submit the sitemap for indexing

        search_console_service.sitemaps().submit(siteUrl=website_url, feedpath=sitemap_url).execute()


        print(f"Sitemap {sitemap_url} submitted for indexing.")


    print("Indexing process completed successfully.")


except HttpError as e:

    # Handle HTTP errors

    print(f"HTTP error occurred: {e}")

except Exception as e:

    # Handle other types of exceptions

    print(f"An unexpected error occurred: {e}")

else:

    # This block runs if there are no exceptions

    print("Script ran without errors.")


5. To Run the script:

Save the above script with a .py extension (e.g., index_webpages.py) on desktop and execute it using the following command: python name of file.py

It will show success message with list of sitemaps added for indexation.


Please share your experiences in comment section.


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